Besides that, Seventeen allows fans to use the tagging feature on Instagram. Fans could tag them in fan edits, tiktok challenge videos, or more. This creates a strong connection between idols and fans. | I do not find any links of other media forms on Seventeen’s album. There are purely about photos and collective items. | | Are the links interactive in any way? (Do they have a QR code? Are they linked to music apps?) | All the links in the description allow fans to enter their other social media pages immediately. | They include a YouTube link to the latest music video, a link that contains all the streaming platforms for fans to keep track more easily, and a pre-order album link. | Usually, there is no interactive link in the music albums.

However, some albums, such as fan meetings or special versions, will contain a QR code card showing a video of a random member's message to fans. | | What evidence is there of branding across all three products? | Bright, cheerful, energetic, and inspirational lyrics help Seventeen to keep their authenticity for over 10 years. Also, most music videos have a vibrant color scheme, such as blue, green, yellow, red, or orange.

For example, the "God of Music" video was about Seventeen traveling worldwide and connecting everyone through music. The theme was playful and funny because of many surreal elements, such as a big microphone flying outside the Earth. Their costumes are less revealing in this music → approach to every age. | They keep the vibe by posting numerous silly Tiktok challenges both on Tiktok and Instagram.

Moreover, they boost their youngsters' vibe through variety shows on YouTube and Weverse (their unique social platform).

They utilize these as a way to express Seventeen's personalities and their friendly behavior. | As I have mentioned, Seventeen's albums are designed with vibrant colors and cheerful elements like balloons, stars, etc.

For example, the "Heaven" album references a childhood toy box —> encoding a youthful, carefree atmosphere, which will attract a lot of Gen Z. | | How is each media form effective in promoting the other products beyond containing a link to them? Interviews? Teasers? Competitions to win one of them? | Teasers, behind-the-scenes, highlight medley, dance practice or performance video are posted on their official Youtube account during the advertisement.

While, interviews or more than that will be released on Korean TV channels. | Instagram —> used to promote and communicate with fans. Tiktok challenges, photo concepts, or comeback announcements will be posted on the feed.

Besides promoting music videos, they utilized the application to advertise their new collectible items, such as light sticks, new versions, mascots, keychains, t-shirts, etc.

Tiktok —> Since Tiktok has blown up, becoming the most popular platform among the Gen Z, Seventeen strategically release teasers to capture teenagers’ attention. | K-pop digipak is different because the album will not contain behind-the-scenes photos, but it does include random cards, which is the way to keep the fans repeating their purchases.

Each album will have 2-4 random cards of the members. Fans rely on luck to get their biased member. If they fail, most people will buy more to test their luck.

Also, an album is divided into numerous versions, such as Japan, Global, and Special. Some cards will only be available in a specific version. These cards tend to be rare and pretty —> evoke the desire inside the fans to "hunt" them —> increase the purchases. | | What methods do you think are most effective in promoting and marketing a new album? | A music video is one of the best ways to promote an album, since fans can see and enjoy the visual representation of the song’s theme, concepts, and emotions. The combination of performance, narrative, and striking visuals leads to higher satisfaction than just listening to the audio. Moreover, it is the way to encode the group’s personality and talent. | Promoting in social media pages could be recognized as the most important thing of a promotion.

Social media platforms are widely used by most teenagers, fans are constantly exposed to updates and content from their favorite groups.

Seventeen make excellent use of these platforms by sharing teaser videos, dance challenges, and photo concepts that keep fans engaged throughout the comeback period.

Following that, Seventeen ensure that their music is accessible by linking to streaming platforms and merchandise stores, making it effortless for fans to support the album across multiple devices and formats. | Digipaks are a way to encode their personalities and the concept towards the audiences through the packaging, the color, and other items inside the album. Fans are attracted by not only the music but also to the tangible sense of identity that the album represents |

Evidences

Youtube

Highlight medley (introducing tracklist) posted on Tiktok

Highlight medley (introducing tracklist) posted on Tiktok

Tiktok + Youtube link

Tiktok challenges

Tiktok challenges